Outbound emailing requires a lot of research into a target group and A/B testing before it can take off and become truly predictable. It's not unusual that a sales team (ours included) loses its motivation before that happens. Either that or they lose focus and target prospects ad hoc, just to get their numbers right. There is something that helped us. It is a proper goal setting.
Remember the time we reviewed LeadFuze for our prospecting tool review series? Now I can finally announce that Woodpecker has integrated with LeadFuze. And in this guest post, Justin McGill himself will tell you what you can do with the integration. Keep on reading to discover how you can benefit from using Woodpecker and LeadFuze according to Justin.
Good email copy is important. In 2015, I wrote over 40 posts on various aspects of good cold email copy. But even with the best copy but no people to send it to -- we're stuck. So except for good copy, we need a list of contacts for our outbound prospecting. Outbound prospecting isn't easy. Building a prospect list is hard. It requires lots of time and effort. And with respect to your time and effort, there's one thing you need to do before you roll up your sleeves and start collecting contacts. Actually, it's a question you need to answer to yourself. Here's the question and how to find the answer.
Have you ever wondered if every email you send from your mailbox will be successfully delivered? If you want to avoid the SPAM folders and land your cold emails in your prospects main inboxes, this article is just for you.
There are plenty of cold email tools out there, so how do you choose the right one? Don't worry – we've got you covered.
Here comes another part (and the very first one this year) of our Prospect List Building Tools series. This time, I tried out Lusha - a B2B lead generation and data enrichment tool - to see if it could help me build my list faster than ever before.
To get replies, a cold email has to be short yet powerful, and intriguing. That's why each part of this short message has to bear meaning and play a crucial communicative role. Check if you know these 6 tremendously important steps to write a cold email for sales that works.
You can have control over your cold email deliverability. In outbound outreach, it's crucial how many of the emails you sent actually get to your prospects' inboxes. There are at least 14 points on a deliverability checklist that you can, and should, go through before you start off your email campaign. I've listed them below in three categories. Some of them you may already know of, but some may be new for you. Check the list and see if you're doing everything you can to ensure that your cold emails actually get to their destination.
A few posts back I showed you how you can maximize your webinar ROI by creating a webinar sales funnel. The foundation of the funnel are the follow-up emails for each stage: to drive more registrations, boost the show-up rates and post-webinar conversion. In this blog post you’ll find a bunch of email templates for each stage of the webinar sales funnel and a few tips on how to turn more webinar attendees into customers.